Millions of people use at least one of the social media platforms regularly, interacting with each other about various topics. Brands and businesses have several opportunities to use these platforms to interact with the public and form a community of potential customers on relevant sites like Facebook, YouTube, Instagram, etc. it increases visibility and enables expansion of businesses/brands. User-generated content (UGC) represents the users and audiences’ preferences and actual voice, hence proving to be one of the most significant types of information. At its most fundamental, social media marketing is about listening to the community and responding accordingly and social media optimization allows the businesses to find the most sociable and communicative ways possible to effectively reach potential customers. We at british multi designers offer you our expertise to help your business grow by making calculated use of social media optimization among other social media marketing strategies.